[Eduardo Silva]

Encontré esto en: http://www.onmarkproductions.com/html/shinto.shtml

"At the ground-breaking ceremony or at the start-up of a new facility, be it a high-tech or a smoke-stack industry, a Shinto priest is always invited to perform the purification and exorcism rituals. Those are common Shinto-related customs practiced at any manufacturing plant in Japan. In the case of Toyota Motors, for example, top executives play out corporate rituals every autumn at the Ise Shrine in Mie Prefecture, the spiritual home of the Sun Goddess Amaterasu -- here they unveil their newest models, making the three-hour drive from their headquarters near Nagoya. Shinto is thus firmly embedded in today's corporate society."